Create Eye Catching Graphics
In order to be successful on Pinterest in real estate, you need to create graphics that will catch people’s eyes for your content. Since Pinterest is all visual, no graphics results in no opportunities for your content to be pinned. It’s vital to your success on Pinterest in real estate that you create at least 2-3 memorable graphics that relate to the topic you’re writing about. There are several user-friendly websites and programs that are available that make it easy to create great, eye-catching graphics. One easy way to create graphics for Pinterest is Canva. If you use 3 graphics that are 800px x 1200px they will perform very well on Pinterest. It’s important to remember to use Royalty free photos and not do a Google Search to find images. If you don’t have the rights to use a graphic, you’re opening yourself up to potential legal problems.
Create Local Boards
Pinterest provides an excellent opportunity to prove you’re a local expert. As you’re building your Pinterest presence, you need to make sure you’ve created local boards. Your local boards shouldn’t only be filled with your greatest and latest listing. These local boards should provide people who are interested in learning about your communities some helpful information. Pins about the local dog parks, events and important news in your area will help position you as a local expert!
Join Powerful Group Boards
One of the best ways to effectively use Pinterest in real estate is to join powerful group boards. There are dozens of excellent real estate group boards on Pinterest.
The primary reason group boards are so beneficial to join is because they improve the reach of your pins. For example, if a group board has 10,000 followers, any Pin you share with the group board will now have the ability to reach these 10,000 followers.
Follow Other Successful Real Estate Professionals on Pinterest
Regardless whether you’re looking to build your Pinterest presence or another social media network, it’s highly recommended that you follow those who are having success. One of the best tips for using Pinterest in real estate is to seek out and find those professionals who are having great success on Pinterest. As you discover these real estate professionals on Pinterest, evaluate how they are using Pinterest. In most cases, these professionals are more than happy to answer questions you may have about Pinterest.
Don’t Forget About Your Pins!
One of the most common reasons why real estate professionals don’t succeed at Pinterest is because they publish a piece of content, shares it all over the place right away and never share it again.
Only pinning a pin once is a missed opportunity to reach the a large portion of the potential followers of these boards. Unless these group board followers happen to log in to their Pinterest account in the near future, your pin will likely go unseen by them so re-purpose your pins and share them often so after you pin something share the same pin to a couple different group boards for the next few days, keeping in mind to space the Pins apart a few hours. This greatly improves the chances that more people will see my graphics, which will hopefully result in them Pinning my graphics to their own boards. Do not be afraid to go back even in a month, 3 months or 6 months and share it again!
Sherry Simoes, Marketing Mentor